How we can do keyword research and planning organically on SERP (Search Engine Research Page)

Now we start Keywords Research and planning by the type of keywords :

1)Single word or generic keyword ~ Key word of a single word used to target of a large amount of traffic or audience but leads to highly competitive categories.

If we take example about “shoes” there are billions trillions results about the keyword “shoes” on SERP (Search Engine Research Page) .

Conclusion:

• People usually use multiple word keywords to search on SERP (Search Engine Research Page) .
• Single word keyword research usually have results in crores , billions and trillions which makes practically impossible for us to be able to bring our website on Google first page .

2) Multiword Keywords ~ These keywords are also known as Long Tale Keywords. It helps to targate specific traffic which leads to high sale, top positions on SERP (Search Engine Research Page).

Example : ” Shoes in Rohini 17″.

Types of Multiword Keywords:

1) Location based keywords : These keywords are those keywords where it specifies region, location with your focus keyword.

for example : ” shoes in rohini sector 17″

2) Query based keywords : These are those keywords which are based on queries or long sentences. These keywords generally include (WH family) when ,where, how .

for example : ” where to buy shoes in rohini ”

3) Profitability or Purchased based keywords : These are those keywords which contains words like buy, sale, affordable, cheap, No-1, reasonable , discount etc with your focus keyword .

for example : ” cheap shoes in rohini ”

4) Seasonable Keywords : These keywords that occur only in a certain time of the year .

for example : ” Diwali Dhamaka sale ” , “Big billion deals ” .

IMPORTANT NOTE : Whenever we start to extend the length of keyword search results on google keep on decreasing .